Review management without the AI receptionist bundle — or the review gating
Broadly is an AI communications platform that bundles SMS webchat, an AI receptionist, and review management into one product starting at $399/month. It also includes a 'negative feedback management' feature that routes unhappy customers away from public reviews — a practice Google explicitly prohibits.
14 days free. No credit card required. Cancel from your dashboard, anytime.
The short version
Recensify starts at $29 per location with no contract, no review gating, and 60+ integrations for service businesses worldwide. Broadly starts at $399/month — bundled with AI receptionist and SMS tools — requires an annual contract, and uses a satisfaction filter that routes negative reviewers away from public platforms. If you want reviews handled at a price that reflects what a single service business can afford, and you want the flow to comply with Google's policies, the choice is straightforward.
At a glance
See the full Recensify feature set →| Feature | Recensify | Broadly |
|---|---|---|
| Starting price | $29/location/month | $399/month (AI receptionist bundled in) |
| Contract | No contract, cancel anytime | Annual contract required |
| Free trial | 14 days, no credit card | Demo required first |
| Primary purpose | Review management | AI communications platform (SMS, webchat, reviews) |
| Platform integrations | 60+ (vertical-specific worldwide) | ~15, mostly US directories |
| Booksy, Treatwell, Fresha | Covered | Not covered |
| International platforms | UK, EU, AU, and more | Primarily US |
| Review gating / satisfaction filter | No — Google-compliant, no gating | Yes — 'negative feedback management' routes unhappy customers away from public reviews |
| AI reply drafts | Yes | Yes |
| Public pricing | Yes | No, requires sales call |
Competitor data sourced from public pricing pages, G2 reviews, and Capterra listings. Last verified May 2026.
How they compare in practice
Pricing and what you are buying
Broadly starts at $399 per month for a bundle that includes AI receptionist, SMS webchat, review management, and other communications tools. If you want review management only, you pay for the entire bundle whether you use it or not.
Recensify starts at $29 per location per month for review management. You are not paying for an AI receptionist or SMS system you did not ask for.
Review gating and Google policy compliance
Broadly's 'negative feedback management' feature routes customers who respond negatively to a satisfaction prompt away from leaving a public review, while directing satisfied customers toward Google. This practice — commonly called review gating — is explicitly prohibited by Google's review policies.
Google's guidelines state that businesses should not 'discourage or prohibit negative reviews or selectively solicit positive reviews from customers.' A business using review gating risks having its reviews removed or its Google Business Profile penalised.
Recensify sends every customer the same review request with no satisfaction filter. There is no gating. The flow is built to comply with Google's guidelines from the start.
Platform coverage
Broadly covers Google, Facebook, and a set of US review directories. Vertical-specific platforms like Booksy, Treatwell, Fresha, Doctify, and Jameda are not covered. Recensify covers 60+ platforms built specifically for service businesses in the US, UK, EU, and Australia.
Who each tool is best for
Recensify is the better fit if
You want reviews managed honestly and affordably
- You want to collect genuine reviews from every customer — no satisfaction screening
- You want a review management tool, not an AI receptionist bundle
- You want to pay per location, not a flat $399/month for tools you do not use
- Your reviews are on vertical-specific platforms like Booksy, Treatwell, or Doctify
- You operate in the UK, EU, AU, or anywhere outside the US
Broadly is the better fit if
You want an all-in-one AI communications platform
- You want SMS webchat and an AI receptionist alongside review management
- You are US-based and your reviews are primarily on Google and Facebook
- You have the budget for $399+/month and can commit to an annual contract
- You want a dedicated account manager and bundled customer communications tools
- You manage 5+ locations and want everything in one system
Common questions
Is Recensify cheaper than Broadly?
Yes. Recensify starts at $29 per location per month. Broadly starts at $399 per month. For a single-location service business that only wants review management, that is a difference of over $4,400 per year — most of which pays for SMS webchat and an AI receptionist you may not need.
Does Broadly use review gating?
Yes. Broadly's 'negative feedback management' feature shows satisfied customers a path to leave a public Google review while routing dissatisfied customers to a private feedback form. This is review gating, which violates Google's review policies. Recensify sends every customer the same request with no satisfaction screening.
Does Broadly cover vertical-specific platforms like Booksy or Treatwell?
No. Broadly's integrations are primarily Google, Facebook, and US review directories. Vertical-specific platforms like Booksy, Treatwell, Fresha, Doctify, and Jameda are not covered. Recensify covers 60+ platforms including all of these.
Try Recensify free for 14 days
No credit card required. No sales call. No satisfaction filter on your review requests.
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About Recensify: Recensify is review management software for local service businesses, including hotels, restaurants, clinics, salons, and auto shops. It connects to 60+ review and booking platforms worldwide, lets businesses respond to reviews with AI-assisted drafts, and helps collect new reviews from customers. Pricing starts at $29 per location per month with no contract required.